Resistance to change always takes time to overcome. Customers still to want to kick the tires and cast a critical eye over the engine before making a significant investment in something like a tractor. According to Tate, their fears are unfounded. “The Internet is built on trust and transparency, the more honest information the seller provides, the more likely a buyer is to make an enquiry. The next time they will buy without viewing!”
Robert believes that buying a tractor on the Internet is little different to handing over cash in person, but with the added advantage of vast choice. “The common misconception people have before they go online is that they will have to make a blind purchase. This is simply not true,” Tate argues. “Sellers can post up to six images on our site, as well as specs and their own comments. If potential buyers don’t like what they see, there are plenty of other tractors to choose from.” This is the key to the success of online marketplaces.
Mascus currently list over 2000 used tractors from all over Europe on its website, from those under 40 horsepower to heavyweights exceeding 200hp. All the major brands are there, including John Deere, New Holland, Case IH, Massey Ferguson and Ford. “It only takes a couple of clicks to find exactly what you are looking for,” Tate says.
An online marketplace like Mascus.com is also perfect for anyone selling a used tractor. Compared to advertising in print, setting up a want ad to reach thousands of buyers across Europe is quick, easy and cost effective. "The international market for used tractors and agricultural machinery is growing fast. This is particularly true of Eastern Europe, where EU farming grants require old equipment to be updated," Tate explains. "Transport is cheap, so taking advantage of great deals in other countries makes sense."
Mascus, founded in Finland, is expanding quickly, too. The site is currently available in 17 languages and currencies. Tate and his colleagues at Mascus know that bringing buyers and sellers together on line makes sense for everyone involved: “The market for used machinery is huge. Thanks to the Internet, everyone’s a winner.
